Project

Northeastern University Takes You There

 

Client

Northeastern University Admissions

 

This project started in an unusual way.  The client gave Optik Nerve 21 hrs of raw  interviews, produced by another group.  We needed to give the existing material shape and we pitched three ideas.  The chosen idea involved buying the rights to the Staple Singers' tune "I'll Take You There" and have it recorded by a'capella groups on campus.  The singers were wonderful.  We created the animation and shaped it with high-impact editing.  It's been called "compelling." It was a very effective program for admissions for years and won the C.A.S.E. Gold Award for 2006.

 

Director/Designer/Editor: Rebecca Miller

 

2006

 

 

 

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