Northeastern University Takes You There
Northeastern University Admissions
This project started in an unusual way. The client gave Optik Nerve 21 hrs of raw interviews, produced by another group. We needed to give the existing material shape and we pitched three ideas. The chosen idea involved buying the rights to the Staple Singers' tune "I'll Take You There" and have it recorded by a'capella groups on campus. The singers were wonderful. We created the animation and shaped it with high-impact editing. It's been called "compelling." It was a very effective program for admissions for years and won the C.A.S.E. Gold Award for 2006.
Director/Designer/Editor: Rebecca Miller
C.A.S.E. Gold Award Winner
"You made me look good and you've been a blast to work with."
OPTIK NERVE INCORPORATED Cambridge, MA 02142 USA 617.823.4570 optiknerve.net