This program required a multi-camera approach to capture all of the important functions of the Custom Machine plant. For most of the machines we employed a snorkle lens, which allowed us to get right into the spinning actions of the machines. The lens was also used for the beauty shots, for which we built a light table with a plexi sweep. A still photographer shadowed our team to capture stills that matched the lighting and camera set-ups. These stills were used in the web site, posters, as well as wall-art in the company. The program was premiered at a trade association party.
Director/design/editor: Rebecca Miller
Camera: Mihai Chebac
Producer: John Doucet
Custom Machine client:
"At the end of the program the room went silent, then you could hear their jaws drop on the table, and then they stood up and applauded."
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